Printer-friendly versionROCHESTER, NY -- Dining Alliance, headquartered in Rochester, New York, recently announced that it has entered into a 6 year agreement with Pepsi Bottling Group of Somers, NY. "Offering the innovative and unique Pepsi brands to our independent restaurant owners at a very competitive price will further assist them in competing in the highly competitive restaurant industry" says John Davie, Dining Alliance founder and company president.
Pepsi Bottling Group feels that this agreement and partnership will further its strong position in the foodservice sector. "We are proud to be chosen by the independent operators of the Dining Alliance as their beverage of choice. We feel the portfolio of Pepsi products will give the Dining Alliance members a competitive advantage" stated Jim Stanton, Business Development Manager for Pepsi Bottling Group. They anticipate that the new partnership will increase their sales in Dining Alliance's metro areas throughout New York State, Pittsburgh and Boston areas.
"Dining Alliance is very pleased that Pepsi has offered such a completive package for our locations", Davie said, "Our mission is to support the growth and profitability of independent restaurateurs. The association with a company like Pepsi Bottling Group furthers that goal."
The Pepsi Bottling Group, Inc. (www.pbg.com) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages with operations in the U.S., Canada, Greece, Mexico, Russia, Spain, and Turkey.
Dining Alliance (www.diningalliance.com) is a marketing and purchasing group for local, independent restaurants in the Albany, Buffalo, Rochester, Syracuse, NY areas as well as Pittsburgh, PA and Miami, FL. Dining Alliance's mission is to preserve the diverse and unique culinary experiences that ONLY independent restaurants can offer. Hundreds of independents collectively leverage operational efficiencies, marketing resources and purchasing power making each member more profitable and better equipped to compete with the chains. Dining Alliance members enjoy the benefits of best volume-pricing, operational support, and joint marketing programs.
For more information on the Dining Alliance, go to www.diningalliance.com or call 585-671-0650.