Trade Advertisement Program

Trade advertisement program:

Need money to advertise and market your restaurant? Remember when you could trade with most of the television, radio and print media? Well, Dining Alliance now offers you a way to raise a substantial advertising budget – ALL IN TRADE!

Here's how:

Step 1) Dining Alliance offers member restaurants only the opportunity to participate in the Trade Advertisement Program at no up-front cost to the restaurant.

Step 2) The TAP program quickly generates funds which are ear marked for that restaurants advertising budget.

Step 3) Each restaurant chooses which media (TV, radio or print) would best promote their restaurant.

Step 4) A qualified advertising agency, familiar with each market, will use their experience to negotiate the best terms and best campaign for each restaurant.

Step 5) Each restaurant will approve the final schedule, the time slots, the rates, and the choice of media, to maximize exposure for their restaurant.

Step 6) The advertising agency books the space and time and gets the campaign underway.

Step 7) The advertising agency will bill Dining Alliance. Dining Alliance pays with funds raised from the Trade Advertisement Program. The restaurant never has to write a check!

Step 8) The restaurant redeems all Gift Certificates at face value. The restaurant gets to enjoy the LIFT! (The amount each customer spends over the certificate value.)

Step 9) An example of how the TAP program generates the funds for the advertising budget: A restaurant would like to start a $5,000 ad campaign for their restaurant. They would auction off $10,000 worth of TAPs in set increments of $10, $25 or $50. The restaurants actual food cost would be approximately $3,333.00! Meaning a small profit on the redemption of the gift certificate, a substantial profit on the LIFT and $5,000 for a new advertising campaign!